Field notes on growth, search and AI

SEO July 27, 2026

The AI-First SEO Playbook for 2026

Search is now answer-first. Here is the workflow I use to keep brands visible across Google, AI Overviews and LLM…

AI Marketing June 13, 2026

Prompt Engineering That Actually Protects Brand Voice

Most AI content sounds the same because most prompts are the same. A repeatable system for tone, structure and fact…

Content May 8, 2026

Building a 30-Day Content Engine With a Team of One

A pillar-and-cluster system that turns one deep piece of research into a month of multi-channel content.

Social & Paid April 1, 2026

Creative Testing Frameworks for Paid Social

Budget rarely fixes weak creative. A structured testing loop for hooks, formats and offers that compounds every month.

SEO February 18, 2026

Local SEO Tactics That Move Real Estate Leads

What actually drives qualified enquiries for location-dependent businesses — beyond claiming a Business Profile.

AI Marketing January 10, 2026

Marketing Automation Without the Bloat

How to automate the repetitive 60% of marketing operations while keeping the strategic work human.